Good Design, Bad Design

Ok...so I shop at Kroger because I figure it's cheaper. However, I refuse to buy the Kroger Value brand stuff because it's just so damn ugly. All the packaging is terrible. They could literally be scooping grape jelly out of a Smucker's Jar into the Value brand jar in front of my face and I would still pay a buck more to get the Smuckers. Yeah, I like my fridge to look nice...I'm a graphic design snob.

But seriously...take a look at this chocolate chip bag...compare and contrast if you will....