Intro to Type Work

Anything you see that you think I could improve...feel free to shout it out. Thanks!

Getting Stuff Together

Ok, so I need to put some stuff down to remember and this seems like a convenient place to do so:

Intro to Type Project Improvements:
Descriptive Pair = lengthen chain
Font Calendar = good to go
Poetry in Motion = take away stroke on the word "red", fix kerning on 2nd to last stanza
Type Specimen = take a look at paragraph placement

Intro to GRD Project Improvements:
Book Cover = make type more readable on back cover, darken blue color
Collage Ad = good to go
Event Poster = move logo and website up from the corners and bottom of page, incorporate paint splotch somewhere else in the piece
Logo = make bee more readable first off, LMW make more readable and add name somewhere

Intermediate GRD Project Improvements:
Logo = good to go
Stationary = good to go

I was looking at some designs for promotional mailers today and came across these that I thought looked nice:



This design is very clean and put together. The photography is clear, but also seems warm and inviting. I also like how they handled the type, modern and fairly limited.




This brochure was created by the same artist as the one above. The use of the BP logo on the cover looks very clean and ties the piece together with the brand identity. The type is also san serif and modern looking, which fits the logo and brand.



Although I don't love the typography on this one, the concept is great. The red sheet goes over the green grassy looking image and it reveals the images. I just thought the innovation on this one was awesome!




Now, this design made by the same graphic design group is too cool for school. The opening suitcase is genius. The type is also handled in a fun way, I think.




These for IBM are also really nice. I like the use of color that really dominates the space and makes it stand out. The fact that the type is limited draws the attention to the product design instead of the information.




This one uses type in a really cool way.




This mailer is pretty clever. I like how they used unrelated images and brought them together with the strengths of their brand.