1.14.2009

Rebranding Project

So I'm not sure what to choose for my rebranding project. I'm kind of stressed about picking the right one since we have to be working on this for the whole semester. I was wondering if anyone had some advice on what to pick?

.Pixel's Cafe
.Australian Bakery Cafe (I'm leaning toward this one...)
.East Pearl (Dim Sum in Duluth)
.Rosa's Pizza
.Atlanta Costume
.14th St. Playhouse
.Gilbert's Mediterranean Cafe
.Fat Matt's Rib Shack
.Thai Lanna

Logos

Here are some logos I thought were pretty cool:



I found this logo which I thought was really nice. Although it is a bit complicated I think I still remains clean and streamlined. I think the iconography also thoroughly represents everything the company has to offer: a restaurant and baked goods. I also really like the font choice on this one.



I remembered going to this tea place when I was visiting Savannah a year ago and I just remember thinking that the design of the place was really quaint, cozy, and old fashioned. They even did afternoon tea there which is pretty awesome. Anyway, I think this old fashioned style logo is pretty fitting of this place.



I also think the redesign of the Science channel logo is pretty neat. The new design looks like part of the periodic table, so it does a good job of provoking a science image for me. The new look is also a lot cleaner and I like the use of only the orange, which seemed to be the stand out color on the old logo anyway.



This logo design is also really cool. I don't know if it is being used anywhere for Wachovia, but the fact that the image is the same right side and upside down is really interesting.



This little logo is really cute. I love the small cityscape at the top. It seems very neat, but also quaint. The idea of urban is portrayed, but not in the typical grungy, gray, and dirty way most of us think of. Instead, this logo uses bright pops of color and a neat, clean typeface.

By the way, I found the site logodesignlove.com to be really helpful.

1.11.2009

Branding

Here are some sites I found about branding:

1. Pigeon Branding and Design
This is a Canadian company and they have designed for some major corporations, which are shown in their portfolio. They also have some interesting links to their online newsletter, such as the importance of naming in branding.

2. Firedog
Firedog is another cool site I came upon. They are a London based graphic design branding company who have done work with major corporations, such as BBC. They present themselves as a hip and down to earth design agency.

3. Tangled Spider Design Group
TSDG's website shows the wide range of responsibilities that comes along with branding a company. Their portfolio allows you to choose one of the clients they have worked for and then leads you to a page to see all the different types of work they have done for that one client. Their website design is also very innovative and fun to navigate through.

4. What is Branding and How Important is it to Your Marketing Strategy?
This site guides you in considering all the angles of building a brand, lesson by lesson.