Creative Brief: Bohemian Highway

Creative Brief: Bohemian Highway Wine Bottle Redesign

I chose to redesign Bohemian Highway's California Chardonnay. Bohemian Highway is a California-based winery. Their name comes from the actual stretch of road called the Bohemian Highway that runs through California.

I want to bring the feeling of the Bohemian lifestyle into the design. I plan to use handmade materials including patterned fabrics and natural fibers, representing the artistic lifestyle most Bohemians are known for.

For the wine bottle's label, I have chosen a handwritten-looking font combined with a whimsical script font. The color scheme I chose, a muted green and a deep brown, is neutral and evocative of nature. Also, I wanted to highlight the logo with a decorative border which is very popular in modern Bohemian style. I plan to print the label on a texture paper stock and adhere it to the bottle's base. Rather than taking the transfer approach, I think the paper will add a nice texture that will complement the handmade aesthetic I want to achieve.

As for the wine's packaging I want to create a sac made out of different strips of fabric that will be hand-sewn together. The sac will also have a drawstring sewn in that will cinch around the neck of the bottle. In addition, I may also decorate the drawstring with beads and charms. Furthermore, I am considering doing a stitching of the logo on the sac. These elements will hopefully bring together the crafty handmade aesthetic that is so typical of Bohemianism.