Four very different ads for the client and only one billboard indicates who they are. Personal Injury lawyers. Otherwise people may think of them as Insurance agents or another company regarding accidents. Not all accidents are personal injury so be specific. The toy cars are not working at full potential. They seem more childlike than they should I feel. Might want to take another look at how you illustrate them. Not sold on where the text is in this ad either...too far to bottom right don't you think? The second Ad "they Broke the law" and then to follow it up with another "They won't break you" just isn't clear. who is they? Instead call it an accident or a personal injury or give it some identifiable title instead of "they." not clear at all. The best Billboard out of the 4 is the one that simply states "Your Trial. No Errors" which gets to the heart of these personal injury lawyers. Second strongest billboard is the last one with the "stop reading this" headline...might even be better if you state "stop texting" since it's always in the news..reinforce the law somehow now...remind the public that this is a new law and personal injury can't be far behind.
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Four very different ads for the client and only one billboard indicates who they are. Personal Injury lawyers. Otherwise people may think of them as Insurance agents or another company regarding accidents.
Not all accidents are personal injury so be specific. The toy cars are not working at full potential. They seem more childlike than they should I feel. Might want to take another look at how you illustrate them. Not sold on where the text is in this ad either...too far to bottom right don't you think?
The second Ad "they Broke the law" and then to follow it up with another "They won't break you" just isn't clear. who is they? Instead call it an accident or a personal injury or give it some identifiable title instead of "they." not clear at all.
The best Billboard out of the 4 is the one that simply states "Your Trial. No Errors" which gets to the heart of these personal injury lawyers. Second strongest billboard is the last one with the "stop reading this" headline...might even be better if you state "stop texting" since it's always in the news..reinforce the law somehow now...remind the public that this is a new law and personal injury can't be far behind.
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